Gone are the days, when celebrity was synonymous to just Bollywood stars or cricketers. The new urban millennial is edgy, spunky, and most importantly, diverse. They are full of life and their innate uniqueness and flamboyant nature is a hit with their followers.
From cooking food with you to going street shopping and even travel to different places in the world! In distance they are miles apart, but can anytime pop on your screen and manage to be close to your heart.
Social Media Influencers work hard to establish their online presence (Facebook, Instagram, YouTube being the popular ones) in the most creative and entertaining ways.
India is embracing the digital renaissance and with social media, the dynamics of how people engage and connect has changed drastically.
Why Choose Influencers for marketing your product?
Influencers are more REAL.
Brands realize the worth and the actual ‘influence’ of the social media influencers, who strengthen customer loyalty and put the brand in a new light altogether. From attracting new customers to rise in the number of repeat purchases, influencers are making things happen, effortlessly.
Marketers Top 3 Goals Behind Influencer Marketing
- 94% Brand Advocacy
- 92% Brand Awareness
- 88% New Target Audience
With a plethora of social media apps to follow, the influencers get ample time with their users to establish an effective relationship. Be it videos, tutorials or even simple reads; through time there is a sense of relatability developed between the influencer and its audience.
Food, Lifestyle, Parenting, Beauty, Fashion, Health, Entertainment and Technology are the most talked about topics in social media. Between consumers and the social media influencers, brands are working hard to channel their product/services through the medium of influencers for better user engagement.
Did you know ?
- Influencer marketing content delivers 11 times higher ROI than traditional forms of marketing.
- 7 in 10 hashtags are branded
Viral videos, memes, funny dubbing, cooking, makeup and fitness videos are immensely loved by viewers. Television ads are passé, and digital advertising through contest alerts, online games and creative influencer videos are the new hit trends.
Influencer Selection
Content is king but with influencer marketing, it is a number game, esp. in terms of marketing the brand and advertising for the same. The more the followers, the more the brands are interested in partnering up with the influencers to gain reach/impressions for their brand, of course the influencers should have a history of the related segment!
Marketers puts higher weightage to
- Industry Relevance
- Content Quality and
- Personality over Popularity.
In India, there is a much bigger number of freelance influencers, as compared to influencers working under a management company. This immense pool of talent and potential needs to take an organised form to generate revenue and develop economic stability.
