Place your Digital ads to interested customers
Thanks to digital marketing, now every business, big or small has the opportunity to maximize its sales by reaching out to interested buyers. In this blog, we will discuss the benefits of “ads retargeting / ads remarketing” to help you understand how to convert a website visitor into a potential buyer.
The idea behind ads retargeting / ads remarketing is simple-
“The more people see your product and brand, the more likely they are to convert & buy.”
What is a cookie/tracking pixel?
Have you ever wondered how the product you had searched for /clicked on at a particular site appears as an ad everywhere? This happens because of cookies or tracking pixels.
To understand ads retargeting /ads remarketing, first, let us understand the concept and role of a cookie or a tracking pixel. A cookie or a tracking pixel records the browsing activity of visitors. It tracks information like:
In short, a tracking pixel defines the behavioral preferences of online consumers so that a small business can retarget buyers who show interest regarding that particular product/service.
Bottom-line: Maximize conversions with strategic ad placements
Performing better with Facebook & Google ads remarketing
For optimum ad retargeting results, where you place ads is a very important decision to make! Should you place it on a website or social media platforms?
The digital marketing strategy for small businesses is all about playing it smart with cost-effective plans. So if you don’t have a big budget for ad-spent, it’s best either to invest in high-performing websites or simply focus on Facebook & Google remarketing.
Facebook ad retargeting strategies to try for small business
When you are placing an ad on Facebook it is best to use a time window on each custom audience to show ads in sequence. For social media platforms, most conversions occur in the first three-four days after visiting the website so it is a good idea to sequence the best offers first.
Google ad retargeting strategies to try for small business
Google is the best ad retargeting platform to grow your business but there are certain fundamentals of ad remarketing that can help grow small businesses exponentially.
Design your ad retargeting campaigns for those who have been to your site more than once. Integrate long-tail keywords into ads. Long-tail keywords help filter out unnecessary search volume challenges & keep the search unambiguous. For instance, if you are searching for best creative agencies, the list will be long and never-ending, but if you are searching for the best agencies for digital marketing then it can narrow down on the list of agencies who offer excellent support for the aforesaid practices.
Leveraging sales through ad retargeting and how it can be a meaningful practice
Essentially ads remarketing practices serves two purposes,
Remarketing works well because the target group is already defined which allows small business entrepreneurs to tailor their services around the ‘needs’ of the customers. Ad remarketing also narrows down the room for error, providing the consumer, ad-options that suit their interest.
Want to know more interesting fundamentals that can scale-up your business presence in the digital world? Stay tuned.
