Like cardio workouts help you stay fit, good social media practices help brands maintain a healthy online presence. However, unlike traditional media, social channels are volatile and require meticulous attention, planning, and monitoring. The success of online branding critically depends on how a brand connects to, interacts with, and engages its followers. ‘Here,’ you are at the mercy of your consumers because ‘here’ you will only be as popular as they make you. Therefore, when it comes to online social media marketing, you cannot afford to make any mistakes.
The social media landscape is changing radically. Therefore it can get a little confusing about ‘what to do and what to avoid.’ Following is a comprehensive guide on what to avoid because your brand streamlines and performs better when you know what not to do.
Honestly, brand loyalty stems from ideology. A consumer who shares the brand’s sentiments will end up buying products and services. Your marketing practices should simply focus on reaching out to these people. Exercise empathy and connection before pitching an offer.
The digital crowd has an attention span of a fruit fly. They aren’t looking for preachy messages and self-indulgent boastings of brands. They are looking for genuine brands who listen to consumer needs and talk to their consumers. So strike a dialogue instead and boost your engagement scores.
If you look desperate, consumers will try and avoid you. After all, who likes an attention-seeking insecure character? So, stop liking your own posts. Instead, like others, & engage in a commentary. Remember, your brand has a personality. Build on it, don’t make it look like a narcissist.
If you blindly post content on social media without a strategy, stop doing this immediately. It is useless. Social media marketing practices revolve around an objective, like achieving maximum views, creating viral content, and infiltrating new consumer circles. What’s yours? Figuring out this part will play a crucial role in creating relatable content.
Surveillance is key to understanding market dynamics and modifying offers. A brand is like a celebrity; negative reviews can cause damage. Therefore your role as a brand manager is to keep a close eye on what’s happening online, how the brand is performing, and how it can do better.
People are different and respond differently to brand messages. This is why you cannot afford to have a single standalone message for every consumer. Instead, branch it out according to consumer interests and then personalise a message that focuses on that particular individual’s need. Yes, social media is challenging, and no one said it would be easy.
In a similar fashion that we draw inferences about a person from their likes and dislikes, habits and interests, people decipher the brand personality basis what the brand endorses. Therefore, who you follow is essential for the public to understand who you are as a brand.
Who the company head is and what the company is about are two very different things. A profile page endorses an individual and the individual acts as an influencer of the brand. Having only a Business page can limit your social media reach.
Your consumers look up to you as an industry leader. They want to follow and be associated with you because you matter. Therefore what you share on your social media page matters. Consumers vouch for knowledgeable brands exhibiting integrity, innovation, and information. Share global news. Congratulate other brands, show employee or consumer appreciation, and increase your popularity.
Before drawing up the social media marketing strategy and budget, invest in a fair amount of market analysis. Identity competition, consumer needs and preferences, spending patterns. When you have done the research right, you can plan the marketing right and perform right.
Also, look into aspects like avoiding spelling and grammatical errors, inconsistency, and plagiarised content and visuals. These brutal mistakes cannot be rectified and end up diverting audiences to competitive brands. Need help planning an effective, revenue-generating social media marketing? Contact us at business@dmipl.com.
