A professional hotspot, the hub for global news, trend-setting alarms & more – Yes, it’s TWITTER!
Twitter is the perfect example of the saying – keep it short & simple. Designed as an SMS based communication platform, Twitter format filters out the unnecessary, feeding the public insight based information, instantly. The twitter strategy perhaps foresaw the overpowering influence of digital media and addressed precisely the requirement to be to-the-point, because honestly, who has time to read illustrious Victorian flim-flam these days? No one!
What made the twitter strategy a standout apart from the character-based format is the way people address search – via Hashtags. Relevant content-related tags or labels as we can call it otherwise, make it so much easier for people to filter content. Looking for sports news? A simple search with #SportsNews and bingo Twitter will provide you with all related news feeds.
The hashtag used on Twitter has click-started what we know to be “Trends”. What’s hot? What’s happening? – That’s what Twitter trends are all about!
Now integrate the three magical Twitter approaches in one – To-the-point content + Contextual hashtags + Trending topics and you have cracked the ideal twitter strategy to make more connections every single day.
Below are Top Ten Insider trends to build a robust Twitter Marketing strategy for your business:
1. Establish a well-defined brand voice
Create a distinctive brand voice, select a language style and build on a flawless pro-active communication. Create niche tags for your brands and be social & vocal. Your user base will judge you, so prepare well and never back-down.
2. Add that personal touch
Design communication to address users in a personal, unique way. Build rapport and practice social listening – what do your users say, what do they like, what they dislike, learn and build a repertoire tuned to company goals and keep it original, always.
3. Connect through replies
If someone leaves a reply to your tweet, don’t forget to engage with the person then and there. It is important for your customers to know that you are listening and you intend to help. Responding to replies fosters trust with the user.
4. Create editorial calendars
If you are not pro-active on Twitter, you are lost under the pile of multiple influential brands who keep engagement kicking, every single day. The best way to practice this is to maintain a content calendar. Revising, updating, scheduling and never forgetting to follow-up is an important twitter marketing strategy.
5. Retweets
Even as a brand you need to inspire followers by following other handles. Why? Because who you follow is representative of who you are on a digital platform. This is where re-tweeting comes handy. Don’t have content? Focus on reusing what others are saying if that is of relevance and value to the brand. A simple yet tricky Twitter marketing strategy this is!
6. Initiate and participate in Twitter chats
There are chats on almost every topic, select and participate with the goal of fostering connections and converting them into loyal brand spokesperson. Once the chat session ends, don’t forget to reply and follow people simply to keep the relationship going.
7. Be flexible with your content bank
Planning ahead is good, but being flexible is one of the key twitter marketing strategies for businesses. Follow the latest twitter trends and speak out loud. Remember no topic is irrelevant, un-related – the game is all about how you place it to your user base.
8. Keep it visually relevant and appealing
Sharing content on Twitter, if backed by engaging images can create 2X impact and increase viewership and organic fan-following. Gifs fall under the latest twitter trend category as they entice audiences quickly. Also memes capture quite an attention.
9. How paid content works
Paid ad is a great twitter strategy but to reap profitable results, you got to invest long-term. Paid campaigns if crafted and planned well can elevate brand positioning and impact organic tweets
10. ORM practices
Address customer grievances openly to build transparency, be empathetic and human-like because business only sells if people like your digital personality. Practicing ORM to support customers is a vital strategy that you cannot overlook.
Shatter that corporate business image and make real connections with people through Twitter business accounts. The ability to chat, reply, search business related content puts you in control of communication, so make it count. However, there is no ideal one way twitter strategy that assures quick hits and instant fan following, the digital media game is all about having a long term plan and acting/ responding on the go.
Appoint an expert twitter marketing strategy planner to reap more benefits.