87% of marketing professionals use video as a marketing tool to increase user engagement. Given the trends of strategic marketing practices in digital media, video marketing on channels like Instagram & YouTube has caught the world’s attention at an all-time high.
The massive inclination towards video marketing shows that users prefer dynamic content over plain old text simply because it has higher visual value. In the age of YouTube celebrities and stars, advertisers have also shifted their focus on unconventional video marketing strategies to gain maximum online traction.
Effective ways to go about YouTube Video Marketing
1. Naming your videos strategically is an important part of video marketing.
Understanding how to place and segregate your content is the key to unlock maximum subscription. Informative, entertaining, to-the-point headlines have more click-through rates, statistic shows. But that is just the beginning. Using the keyword in the title, placing meta-tags intelligently in the description, providing useful information like website, mail ids, etc., these little details establish your channel as an authentic platform to your clientele, and they start following you.
2. Create a click-worthy custom thumbnail for video marketing
One of the most ignored yet most effective metrics that can bring more viewers to your YouTube channel is a nice, catchy thumbnail that looks click-worthy. In digital media, the attention-span of users is very low. People generally filter out content options on the overall feel-good factor of representation. Make sure the thumbnail you use for your videos can stir interest in the viewers and get them to click on your videos.
3. Turn your YouTube Video Marketing into a lead generating platform
One of the most interesting ways to convert your YouTube subscribers into a potential client is by providing them with the apt necessary information through your video post. Mention website URLs that have more content support to provide clarity to visitors. If the video is about a specific product/service, post-related links that provide detailed information in the description. Affiliate links and backlinks increase your video’s probability of being featured as suggested videos by placing them right where your audience can see.
4. Integrate Ads to ensure better video reach for remarketing purpose
Every ad on your channel will get you 55% of ad-earning from YouTube. People these days anyway prefer visual content over text. Consider options in crowdsourcing, affiliate marketing, sponsored content to increase your channel’s traction through ads.
How to make the best of YouTube video marketing?
Like other social media platforms namely Facebook, Instagram, Twitter- YouTube is about content that is binge-able and shareable. However, to make the most of YouTube video marketing, make time for user engagement, start conversations in the comment section to get to know your audience more intimately to understand what exactly they are looking for! Establishing a personal touch to your brand can get you more sincere followers who may help get you referral business.
YouTube video marketing is not about getting viewers to click on your videos; watch-time is the most important metric that helps YouTube rank your videos and place them right in front of your audience, so focus on creating engaging content and making the video format fun for your audience.
Have queries on YouTube video marketing? Write to us at info@dmipl.com
